Our brand

Our behaviours are at the very core of our brand and form a key part of our business strategy.

Our identity is composed of a number of core elements that come together to create make the AWE brand instantly recognisable. As a rule, any third party wishing to use our logo, images or photos must first obtain permission to do so.

Our Logo

Our logo is registered under the Trademark Act by the Secretary of State for Defence, and therefore property of the Ministry of Defence (MoD) and protected by Crown Copyright.

Use by suppliers

Suppliers may not use the AWE logo in promotional material to indicate that they are an AWE/MOD supplier without explicit permission.

Publishing, lectures, conferences, displays

Where AWE is a contributor to a document, lecture, conference or display, a contractor may use the AWE logo to indicate AWE’s contribution. Contractors should, however, gain permission first from AWE’s Corporate Communications team. Permission will only be given where AWE has control over the output and where the use of the insignia or logo makes it clear what AWE’s contribution is.

Endorsements

Names, insignia and logos should not be used in such a way that might indicate ‘endorsement’ of a contractor’s products or services. In other words, names, insignia and logos must not be used to imply that AWE particularly favours a contractor’s products or services, or certifies the suitability of such products or services.

Books

The use of AWE insignia and logos in books will require a licence if the material is still in copyright, and explicit permission from our Press team.